There are no average courses within our BBA programme. We are bound to provide an exceptional learning experience, and there is no better way to achieve this aim than with outstanding courses. They have been carefully crafted by experienced professors and are all meant to make you a more successful and efficient manager.
There are no old-fashioned exams. Instead you are given real-life case studies and essays, which allow you to think critically about your company and your own career. All this might seem too glossy but there is one catch: we do not accept average candidates. Only individuals as outstanding as our values can find their way toward admission at the Robert Kennedy College.
Induction
Not-for-credit module
A not-for-credit induction module will be the starting point of the programme. The induction process is designed to familiarise you with the programme design, requirements and resources, as well as with the way online interaction, learning and grading will take place. After the induction you should be familiar with academic life, including academic writing, library services and library access, OnlineCampus access, and academic support services.
Level 4
Managing People and Organisations
The module aims to enable you to gain the necessary skills and confidence to be successful in your current studies and throughout your life and within a business and management setting in your future career.
The Business Environment
The aim of this module is for you to develop an understanding of the nature and formats of business organisations in the modern, market type economy and how they operate within the legal and economic framework.
Introduction to Business Finance
The aim of the module is to develop your knowledge and understanding of how to prepare and process basic financial accounting information. It is also to provide you with a sound and detailed knowledge of the basic concepts of accounting, mainly from a practical basis.
Fundamentals of Business
The aim of this module is to provide you with a broad knowledge of business; its scope, nature, types, management functions, systems, leadership, range and challenges and how they relate to stakeholder responsibilities. The impacts of technology, the labour force, culture and institutional frameworks on business operations are all explored and the module asks you to consider how business responsibility, ethics and sustainability impact on business decision making and on the professions.
Principles of Marketing
This module is about recognising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It outlines an understanding of how external environmental influences affect planning and how information enables decision making, and the elements of the marketing mix and how these are applied to address market and customer needs.
Management Accounting
To develop knowledge and understanding of how to prepare and process basic cost and management accounting information to support management in planning and decision-making in a variety of business contexts.
Level 5
Organisational Behaviour
The aims of this module are to provide an introduction to core concepts of the way people are managed in organisations. To that end it will offer opportunities for study by prospective as well as experienced managers, to consider the history and development of management thinking and theory, using modern ideas to assess and evaluate their own personal experiences of organisations and dynamics. The introduction to the module will act as bedrock upon which other managerial ideas and processes can be developed later in the course.
Responsibility, Ethics and Sustainability in Practice
The aims of this module are to develop in students an understanding and command of the linkages between environmental, economic and social sustainability issues, corporate social responsibility (CSR) and the global business environment. To enable students to examine sustainability opportunities and risks for organisations of all types and sizes in both modern industrial and industrialising economies. To develop and consolidate in students an appreciation of ethical dilemmas and responses in modern organisations.
Global Systems Business and Culture
Upon completion of this module, you will be able to evaluate and analyse the range of global business systems, cultures and behaviours. In addition, you will be able to unpack the misconceptions or misunderstanding of cultural and business practices and rituals. This module aims to equip students with the understanding of varieties of international business systems and the current academic and practitioner debates in the field.
Services Marketing
Draft assignments to be submitted in the class forum. Additionally, by participating in the asynchronous class forums you can gather continuous feedback that can be directly applied the summative assessment.
Managing Operations
This module aims to develop students’ understanding of the principle, nature and scope of the operations functions in both services and products organisations. It will examine the factors which assist or hinder the smooth running of operations and the achievement of quality. It also aims to develop the students’ appreciation of the value of information and quantitative approaches to support operations decisions.
International Economics
The aim of this module is to develop an understanding of how global forces can alter and shape an economy, and how international organisations can control these factors.
Level 6
Business Psychology
The purpose of this module is to apply psychological, OB and HRM theories and principles to organisations and individuals in their places of work as well as the individual's work-life more generally. The module also provided students with an opportunity to reflect on the role of psychology in the workplace.
International Marketing
This module aims to appraise current international marketing theories. To assess and apply knowledge of key theories and models to organisations operating in an international context. To analyse and evaluate the strategic marketing process as it exists in multinational organisations.
Global Business
This module seeks to critically analyse how global businesses and globalisation impacts on the way companies operate. You will critically analyse how organisations respond to challenges that globalisation brings.
International Human Resource Management
The aim of this module is to critically evaluate human resources in domestic and international contexts. This will enable students to become more effective managers and leaders in an increasingly globalised society. The module develops students’ critical evaluation of the HRM framework, its links to strategy and organisational performance. This will lead to a critical analysis of the contribution of specific HR policies and practices to the achievement of organisational goals.
Business Independent Project (40 credits)
The module aim is for you to be able to initiate, plan, research, sustain and evaluate an extended piece of independent intellectual work based on individual initiative and relevant to the chosen programme title.
