“My MBA experience was one of the best learning experiences I had. The lecturers, the processes, the support provided to me as a student was second to none. The richness of the course content was enhanced by the interaction with global peers within the program. The most enjoyable part of the program was the residency, whilst we had to do this online due to pandemic the lecturers like George Boak, Greig and Dr Radu who led our residency sessions made the experience unique, engaging, beneficial for submitting the final thesis. So much effort was made post the residency to support us students to achieve our goal. I would highly recommend this program and these two universities to any potential student. You will not be disappointed by the course work, the experience, the lecturers and the interaction with your peer group of students. ”
The MBA is the prime management qualification for managers. Designed for your success, the MBA creates distinctive managers with a comprehensive knowledge of the latest business practices.
The rapid emergence of digital media over the last few years has revolutionised the way that companies can undertake their marketing with an ability to almost target customers on an individual basis. This has contributed to changing the landscape of jobs and how work is done today, encouraging businesses and business schools alike to evolve the way that marketing is viewed as an independent function. In keeping with this ever-evolving nature, schools are revising their curricula to keep pace with these changes; digital, technology, and data-driven or analytics-based approaches are becoming the new game. The MBA Digital Marketing will prepare students with the skills needed to engage with customers via digital media and effectively market businesses across digital networks, by enhancing the classic MBA with modules on Digital Marketing, Information Management and Data Analytics.
The MBA programmes benefit greatly from the internationality derived from recruiting students from across the globe, and drawing on tutors well qualified in their field.
Learn at Switzerland’s premier private college and graduate with students from over 130 different countries and from the University of Cumbria.
Study 100% ONLINE and graduate on Campus!
All graduates are invited to attend our graduation ceremony in Carlisle, England. You can check a video of the graduation ceremony here