“I entered into my MBA studies just prior to the almost global shut down due to Covid-19. My MBA cohort kept me connected to the world during a very uncertain time, and enabled me time to immerse myself in understanding a subject very important to me (leadership), but also enabled me to connect virtually with likeminded students around the world keeping connected at a time when every way of working came into question. I am a better leader and more empathetic leader due to my learning from my cohort.”
In how we communicate, behave and conduct business; it is hard to ignore how the world is rapidly changing around us. The question is, have you got the skills to succeed in this ever changing digital landscape? Developed in response to a shortage of digital skills identified both nationally and globally, our master’s in Digital Business has been designed to provide you with key practical skills for the current marketplace, including problem solving, strategic planning and critical thinking.
You will be taught by a team of internationally recognised experts based in the award winning Centre for Digital Business at Salford Business School and you will look at the technologies driving successful organisations and the opportunities they give for business development.
You will consider a wide range of business areas touched by technological developments including autonomous delivery vehicles, new forms of currency, ambient beacons and sensing technologies as well as increasingly customised workplace and social experiences. We have an excellent track record of bringing together students and digital business owners to solve business problems and for work-based teaching or live projects.
The programme takes advantage of Salford’s digital setting at MediaCityUK, acknowledged nationally and internationally as a leading digital region. The programme is highly industry-focussed and culminates in the Industry Collaboration Project. You will choose one of four options to look at a real industry problem and provide researched solutions, helping you put your learning into practice.
3 good reasons to study Digital Business:
- Develop skills and knowledge to succeed in digitally transforming environment
- Be critically aware of the capabilities of emerging technologies
- Gain practical and transferable digital skills and techniques