MSc International Events Management
Reimagine Everything®. Design Events. Move People.
The MSc International Events Management is designed for ambitious professionals ready to lead in the global events industry as globalisation, digital innovation, and shifting stakeholder expectations reshape the sector. Delivered by Robert Kennedy College in exclusive partnership with the University of Salford, this programme equips you with strategic event delivery expertise fused with integrated marketing communications, digital fluency, and sustainability awareness.
You'll gain deep insight into planning, stakeholder management, and ethical execution in culturally diverse contexts. The programme builds the project leadership and coordination skills needed to deliver complex, multi-stakeholder events responsibly — alongside the digital marketing acumen to craft compelling campaigns that drive visibility, engagement, and commercial impact across tourism, festivals, corporate events, and digital experiences.
Swiss Quality. Since 1998. British Excellence. Global Events Leadership.
This programme combines the excellence of Swiss-quality online education with the prestige of a British degree from the University of Salford. For over two decades, Robert Kennedy College has been at the forefront of online education, while Salford Business School's events and marketing expertise ensures you graduate with a globally recognised and respected qualification.
Why This Programme?
- Strategic Event Leadership: Lead complex, multi-stakeholder events from concept to delivery in international markets
- Integrated Digital Marketing: Build SEO, SEM, social media, and integrated communications expertise to promote and measure event success
- Cultural Fluency: Navigate diverse cultural and organisational settings with strategic insight and ethical sensitivity
- Sustainability and Ethics Embedded: Carbon literacy, responsible delivery, and inclusive event design throughout the curriculum
- Flexible Online Learning: Study 100% online via OnlineCampus — six intakes per year, complete in 12 months to 3 years
Your MSc International Events Management degree is:
- Recognised worldwide by employers and industry leaders
- Awarded directly by the University of Salford
- Identical to degrees earned on campus
- Fully recognised by the UK government
Career Outcomes
Graduates are prepared for roles such as:
- International Events Director
- Festival & Conference Manager
- Corporate Events Lead
- Brand Experience Manager
- Digital Marketing & Promotions Lead
- Tourism & Destination Marketing Manager
- Sponsorship & Partnerships Manager
- Event Innovation Consultant
Award-Winning British Education
The University of Salford is a winner of the Queen Elizabeth Prize for Education 2025, recognising the University's pioneering research in sustainable building design and tackling fuel poverty, led by its Energy House Labs.
Part of the United Kingdom's national Honours system (formerly known as the Queen's Anniversary Prizes), the Prize is granted every two years to recognise outstanding work by UK universities and colleges that demonstrates excellence, innovation, and benefit for the wider world.
12 months to 3 years
100% online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration.
We offer rolling admissions throughout the year. Register at any time and begin your learning journey immediately.
CHF 525 per month for 24 months (total CHF 12,600). This covers everything: tuition, online study materials, and University fees.
Dean's Bursaries and early-payment reductions available. Full details and currency options are listed on our Tuition Plans & Rates page.
Programme not eligible for UK Government student finance.
This degree is awarded by the University of Salford, which received a Royal Charter in 1967 from Her Majesty the Queen. The University is fully recognised by the British government; The University of Salford degree transcript will mention Robert Kennedy College as your teaching institution.
Programme Outline
Introductory
Not-for-credit
- Induction
This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.
The MSc International Events Management consists of 180 credits delivered through five modules:
Stage 1: Taught Modules (120 credits)
- Module 1: Principles and Practices of International Events Management (30 credits)
- Module 2: Search and Social Media Marketing (30 credits)
- Module 3: Managing Project Deployment and Delivery (30 credits)
- Module 4: Digital Business and Entrepreneurship (30 credits)
Stage 2: International Dissertation (60 credits)
Module 5: International Dissertation (60 credits)
Module Descriptions
Module 1: Principles and Practices of International Events Management (30 credits)
- Theories, principles, and practices of contemporary international event management
- Planning, operations, risk management, and stakeholder engagement across cultures
- Ethical, social, and sustainability considerations in event design
- Integration of digital technologies and data-driven decision-making
- Strategic, analytical, and professional competencies for global events leadership
Module 2: Search and Social Media Marketing (30 credits)
- Digital campaign planning and integrated marketing communications
- Keyword research, SEO/SEM, and analytics
- Branding strategies and message optimisation across platforms
- Legal implications of digital promotion and risk management
- Promoting, engaging, and measuring digital experiences for events
Module 3: Managing Project Deployment and Delivery (30 credits)
- Scope planning, resource allocation, and team leadership
- Stakeholder engagement across complex multi-project environments
- Industry-standard collaborative platforms and methodologies
- Carbon literacy and responsible deployment strategies
- Holistic project execution from initiation to value realisation
Module 4: Digital Business and Entrepreneurship (30 credits)
- Innovative business models, digital products, and strategic value chains
- Impact of emerging disruptive technologies on the events sector
- Data analysis and visualisation for strategic decision-making
- Sustainable and entrepreneurial business practices
- Designing entrepreneurial solutions aligned with stakeholder expectations
Module 5: International Dissertation (60 credits)
- Independent, business-focused research project (or applied event production)
- Synthesis of events, marketing, and project knowledge from the programme
- Research methods, critical thinking, and evidence-based decision-making
- Application of academic rigour to a real-world events challenge
- Final dissertation demonstrating practical and academic relevance