Online MSc Marketing

Programme Outline

In this section

There are no average courses within our MSc programme. We are bound to provide an exceptional learning experience, and there is no better way to achieve this aim than with outstanding courses. They have been carefully crafted by experienced professors and are all meant to make you a more successful and efficient manager.

There are no old-fashioned exams. Instead you are given real-life case studies and essays, which allow you to think critically about your company and your own career. All this might seem too glossy but there is one catch: we do not accept average candidates. Only individuals as outstanding as our values can find their way toward admission at the Robert Kennedy College.

Induction

Not-for-credit module

A not-for-credit induction module will be the starting point of the programme. The induction process is designed to familiarise you with the programme design, requirements and resources, as well as with the way online interaction, learning and grading will take place. After the induction you should be familiar with academic life, including academic writing, library services and library access, OnlineCampus access, and academic support services.

Marketing and Services Management

This module will strengthen your understanding of the role and processes of marketing in organisations, and places a particular emphasis on the service sector. You will learn about and develop skills applicable to managing quality and a wide-ranging analysis of the issues involved in managing strategic marketing and management functions in a service context.

Contemporary Issues in Consumer Research

You will focus on the importance of understanding consumers while developing marketing strategy and sustainable business practice. You will gain an in-depth understanding of contemporary issues in consumer behaviour and marketing intelligence.

Search and Social Media Marketing

You will learn how organisations communicate with target audiences against the background of dynamic technological and social changes in society. You will also strengthen your understanding of the latest theories, trends and techniques in the use of Search Engine Optimisation (SEO) and social media marketing.

Marketing International Business: Branding, Communication and Relationships

Develop your understanding of the variety of communications methods used to establish and maintain cross-cultural business relationships with a variety of stakeholders. You will gain an overview of culture as a basis on which to develop international branding, marketing communications and business relationship development.