100% Online MBA Digital Marketing

Aims and Outcomes

In this section

The overall aims of the Programme are to:

1.    further develop relevant business, digital marketing and organisation knowledge, both academic and professional, in line with postgraduate standards/benchmarks;

2.    develop critical reflection skills and engagement with organisational and professional theory to understand and, where appropriate, challenge existing individual and organisational perspectives and practices (with a particular focus on digital marketing, leadership and sustainability);

3.    develop, and where appropriate apply, new knowledge to add value by enhancing organisational capability (within the digital marketing setting);

4.    develop understanding of an organisation’s strategic focus and environment, and the impact of the inter-relationship between the organisation’s resources and clients in the evolving global business environment;

5.    develop commitment to continuous personal and professional development, independence and reflective learning;

6.    develop particular expertise and understanding in the fields of digital marketing, business and management.


Successful students will be able to:

1.    engage in effective individual research and demonstrate the ability to understand and apply management theory, and to make, when necessary, sound judgments under conditions of uncertainty;

2.    exhibit improved independent research and time management skills, having undertaken a substantial self-managed research project which involved application of a variety of management and research practices, and demonstrates expertise and understanding of issues in digital marketing, leadership and sustainability;

3.    demonstrate enhanced interpersonal and team skills, through working with others from different industry or cultural backgrounds;

4.    continue to reflect on their existing experiences, and learn from and build on the experience of others;

5.    develop into modern, well rounded and outward looking managers with a high concern for customers and colleagues, capable of taking responsibility for themselves, their people, their areas of responsibility and their organisation.

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