There are no average courses within our MSc programme. We are bound to provide an exceptional learning experience, and there is no better way to achieve this aim than with outstanding courses. They have been carefully crafted by experienced professors and are all meant to make you a more successful and efficient manager.
There are no old-fashioned exams. Instead you are given real-life case studies and essays, which allow you to think critically about your company and your own career. All this might seem too glossy but there is one catch: we do not accept average candidates. Only individuals as outstanding as our values can find their way toward admission at the Robert Kennedy College.
A not-for-credit induction module will be the starting point of the programme. The induction process is designed to familiarise you with the programme design, requirements and resources, as well as with the way online interaction, learning and grading will take place. After the induction you should be familiar with academic life, including academic writing, library services and library access, OnlineCampus access, and academic support services.
Digital Marketing Analytics and Strategy
The module combines two interesting topics in the field of digital marketing: (i) Digital Marketing strategies and (ii) Marketing/Digital Analytics. The first part of the module looks at digital marketing strategy development, the critical components of a digital marketing strategy and its strategic significance. Interesting topics like buyer persona development, customer journey mapping etc. will form this part of the module. At the end of the first part of the module you will be required to develop a digital marketing strategy for a firm of your choice. This ties into what you have learned and provides a platform to apply the principles and frameworks that you have learned. The second part of the module looks at digital analytics. In this part we work on a google analytics data set and try to conduct advanced data analysis to bring out interesting patterns and messages. Ultimately all marketing is data driven and hence a marketer should have a good grasp for data analysis. The main aim of this part of the module is to develop an ability to spot patterns in data, conduct basic data analysis and to appreciate how data analysis could inform and enrich marketing decision making.
Information Systems and Digital Transformation
Most businesses are undergoing some form of digital transformation, this module has been designed with business leaders to take a critical overview of the processes that are involved. You will develop a theoretical and practical understanding of the needs of organisations when strategically planning transformation and integrating business information systems. You will also achieve a holistic knowledge of the critical role of IS/T, both at corporate and business levels, enabling you to be ready to support and deliver professional, ethical and legal services in IS/T transformation.
Innovative Problem Solving
This work-based module has been developed to ensure that you will gain an awareness and appreciation of the innovative, exploitative nature of emerging and disruptive technologies and open-source possibilities. You will gain the knowledge obtained by problem analysis, to design creative solutions to meet information needs of defined and potential user communities. This might include the elderly, disabled or the third sector groups. You will be tasked with innovatively problem solving real life case studies in purpose built developmental spaces. This exciting module has a continuous digital portfolio assessment to showcase the progress of your DIY innovative designs.
Project Management, Leadership and Skills: Planning and Control
You will learn about the approaches, skills and methods of effective project management, and the tools and techniques required for planning, control, teamwork, leadership and other key processes. All of these qualities will develop your ability to lead complex projects.