Online MA in International Business Management

Module Descriptions

There are no average courses within our MA programme. We are committed to providing an exceptional learning experience, and there is no better way to achieve this aim than with outstanding courses. They have been carefully crafted by experienced professors and are all intended to make you a more successful and efficient manager.

There are no old-fashioned exams. Instead, you are given real-life case studies to work on and essays to write, which allow you to think critically about your company and your own career. All this might seem too glossy but there is one catch: we do not accept average candidates. Only individuals as outstanding as our values are accepted for admission to Robert Kennedy College.


Not-for-credit module

A not-for-credit induction module will be the starting point of the programme. The induction process is designed to familiarise you with the programme design, requirements and resources, as well as with the way online interaction, learning and grading will take place. After the induction you should be familiar with academic life, including academic writing, library services and library access, OnlineCampus access, and academic support services.

Organisational Behaviour

The way people are managed within organisations plays a paramount role in corporate success. In a fast changing organisational landscape, we take into account impacting factors like social, technological, economic, environmental, political and legal considerations.

With a variety of real-life case studies, you will be asked to make decisions, which will inevitably influence the (work) life of your employees. These are, of course, backed by the core taught concepts, which feature group dynamics, motivation and leadership, group behaviour, communication, power, conflict and prejudice in the workspace, organisational culture and how to manage and understand change within an organisation.

This course is led by Prof. Benedicta Lusk, an MBA graduate of the Peter F. Drucker School of Management.

International Marketing and Business Environment

You will reinvent the airline business, redefine the boundaries of retailing, manage the sales of an online computer mega-store, and learn how to focus on your customer.

Seems like a bold prediction but it is just the content of International Marketing and Business Environment directed by marketing management extraordinaire: Professor Freddy Nager.

The module aims to develop your ability in applying knowledge and understanding of marketing issues in a range of international business contexts and to enable you to evaluate marketing practice to be effective in dealing with marketing professionals in context. Furthermore, it will prepare you for and/or build on a career in business or business research by developing marketing skills and enhancing lifelong learning skills.

Trans-national Leadership, Ethics and Sustainability

Mandatory one-week residency in Cumbria, England

Held in the idyllic setting of the British Lake District, this course aims to examine the nature of leadership and in particular its role in the development of ethical sustainable business and business practices.

University of Cumbria faculty will guide you in the daily classes enriched by contemporary case studies and teamwork in this innovative and unique topic.

Money Management

Elective module

Dr. David Costa, Dean of Robert Kennedy College, a regular guest on CNBC Television and Bloomberg Television and the author of the “Portable Private Banker”, and Dr. Roy Damary will guide you through a fascinating journey in the field of money management.

The successful management of financial assets, be they of an individual, a small business or a large corporation demands a knowledge of financial markets, how they operate, what instruments and investment vehicles are available, and what macro-economic forces are acting upon them. This module is designed to provide you with a broad understanding of financial markets (as distinct from a narrow specialist approach) but with sufficient details of their many components so that you may make your own investment decisions and interact with your specialist advisers.

Particular attention will be given to portfolio composition and management through ETF (Exchange Traded Funds), Mutual Funds and other innovative vehicles like structured products. Students attending this class will be able to access the Morningstar Investment Research Library and run a simulated portfolio through the OnlineCampus Trading platform.

Financial Management

Elective module

Business is about profit, and there can only be sustainable with a proper knowledge of effective financial management. Oxford and Harvard Business School graduate Prof. David Duffill will expand and reinforce your knowledge of financial accounting, management accounts, budgeting and financing.

The course leader is not just crunching numbers. He will link each topic to real financial situations where you, as the manager in chief, have to assess the financial performance of successful corporations, and develop sharp analytical skills with tools like decision tree analysis.

Financial Management is about successful financial results. At the end of this course you will not only know the basics, but you will be in the position to master every component of superior financial management and analysis.

Information Management

Elective module

Cloud Computing, Linux and Open Source Software, Social Media. These are only few of the new technological innovations and, at the same time, challenges presented to the managers of tomorrow.

This module aims to enable you to develop a conceptual and comprehensive understanding of the manager’s role in relation to the leading of the effective management and use of information, information technology and information systems and to apply these within an organisational/strategic context.

Microeconomics of Competitiveness

Elective module held in cooperation with the Harvard Business School

In cooperation with the Institute of Strategy and Competitiveness of the Harvard Business School, Robert Kennedy College is offering this outstanding course designed by Professor Michael Porter, the Bishop William Lawrence University Professor at Harvard Business School and the leading authority on corporate strategy and competitiveness.

Taught by Robert Kennedy College Deputy Dean and Harvard Business School MBA graduate Professor David Duffill, this course explores the determinants of national and regional competitiveness building from the perspective of firms, clusters, sub-national units, nations, and groups of neighbouring countries.

The course is concerned not only with government policy, but with the roles that firms, industry associations, universities and other institutions play in competitiveness. It takes examples from both advanced and developing economies, and addresses competitiveness at multiple levels. Students who take this elective have access to the exclusive video lecture of Professor Porter and are required to attend the residential session in Zurich, Switzerland.

Strategic Management

Do you really think strategically? Is your strategy sustainable and well formulated? How would you implement your newly formulated strategy?

As you start on this course, you might just discover that you didn’t really know the answers to these questions. Not only will you learn about strategy formulation context, content, and its effective implementation, you will also be studying the latest business strategies from Harvard Business School case studies like those of Facebook, Kellogg, and Google, as well as traditional analytical tools like Porter’s Five Forces model, which will serve as a platform for your endeavours at innovative thinking.

As they say, “There is only one thing worse than no strategy: a badly formulated or executed strategy.” This being the last course of your MBA, we will go the extra mile to ensure your complete understanding of effective, innovative and sustainable business strategies.