Introduction
Why Attend?
Programme Details
Content
Course Descriptions
Learning Outcomes
Admission
The University of Wales
M.Sc. in Strategic Marketing
We are looking for 45 students willing to enhance their current knowledge with a Master of Science (M.Sc.) in Strategic Marketing from the second largest British University: The University of Wales.
The 45 places in this programme are reserved for talented, motivated, innovative and enthusiastic individuals.
Are you ready for the challenge? If you are, you might be precisely the person we are looking for.
Introduction
Competitively dominant, customer-oriented marketing strategies are at the heart of all business planning. No one single strategy will be successful in all business situations. However, evaluating and acting on marketplace potential is a key element in designing an integrated, strategic marketing strategy for developing and delivering quality goods and services to customers. The M.Sc. in Strategic Marketing thus focuses on the interface between marketing and strategic management It bridges the two disciplines, and in doing so directly addresses the role marketing has to play at the strategic level within organizations.
The M.Sc. in Strategic Marketing has been developed together with the The University of Wales, Newport. The programme has been validated and the degree is awarded by the University of Wales.
The University of Wales, Newport has been involved in higher education since 1841, attracting students from all over the world.
It has a long tradition of providing high quality undergraduate, postgraduate and professional courses. The Quality Assurance Agency gave the University a ‘confidence’ rating (the top rating given) for the quality of its academic teaching standards.
The University is internationally recognised and renowned for many of its highly advanced facilities. It has some of the best-equipped and serviced workshops and studios in Europe and two campuses at Allt-yr-yn and Caerleon. Work is well underway on the City Campus on the banks of the River Usk in the city centre to replace the Allt-yr-yn campus.