Introduction
Why Attend?
Programme Details
Content
Course Descriptions
Learning Outcomes
Admission
Course Descriptions
There is no average course within our M.Sc. in Project Management programme. We aim to provide an outstanding learning experience and there no better way to achieve this aim than with outstanding courses.
These been carefully crafted by professors graduated from the best business schools (like Oxford University, Harvard Business School, New York University and Wharton just to name a few) and they are all meant to make you a more successful and efficient manager.
There are also no old-fashioned exams in our courses but real-life case studies and essays which let you think critically about your company and your own career.
All this might seem too glossy but there is one catch: we don't accept average candidates and only individuals as outstanding as our values can find their way toward admission at the Robert Kennedy College.
Power Learning For Managers
(not-for-credit module)
The prelude to your M.Sc. programme is our Power Learning for Managers module. As a roadmap to your journey, this module provides you with the essential skills to success in the M.Sc. with a wide array of power learning tools for today's business managers. This module differs slightly from the others because, in preparation for the first core module, you have more flexibility with regard to your assignment and schedule: this course starts every month and lasts four to six weeks.
Among the unique set of outcomes provided during this module we can count writing for business, managing your time and career effectively, becoming a successful manager, solving business problems, and achieving superior performance in a virtual team.
In addition to these managerial concepts we will also gently introduce you to the assessment system and the case method. You will have access to sample assignments with clear DOs and DO NOTs to ensure your personal success in the M.Sc.
Organisational Behaviour
The way people are managed within organisations plays a paramount role in corporate success. In a fast changing organisational landscape we take into account impacting factors like social, technological, economic, environmental, political and legal considerations.
With a variety of real life case studies you will be asked to make decisions which will inevitably influence the (work) life of your employees.
These are of course backed by the core taught concepts which feature: group dynamics, motivation and leadership, group behaviour, communication, power, conflict and prejudice in the workspace, organisational culture and how to manage and understand change within the organisation. This course is led by Prof. Benedicta Lusk, an MBA graduate of the Peter F. Drucker School of Management.
Marketing Management
You will reinvent the airline business, redefine the boundaries of retailing, manage the sales of an online computer mega store, and learn how to focus on your customer. Seems like a bold prediction but it is just the content of marketing management directed by a marketing management extraordinaire: Freddy Nager.
The teaching of market segmentation, environment, research, innovative sales system, international marketing and policy planning and implementation will make sure that your view of marketing will never be the same. A concrete marketing plan for your company or your own business will be your final assessment, providing you with flexibility and effective learning results which you can assess and apply in no time.
eBusiness
Technology has reshaped the way you work, live and communicate on a daily basis. With an assessment of today's latest electronic business, this course will open the doors to new concepts like electronic marketing, e-business planning, technology and strategy, business to business marketplaces and collaboration, and discuss the various aspects of digital innovation.
Cases like Dell, Amazon.com and eBay will reveal the DNA of successful eBusinesses, and provide you with valuable ideas to exploit the full potential of digital based business.
Michael Porter on Corporate Strategy and Competitiveness
Designed by the world's widely recognised authority, Prof Michael Porter, and taught at RKC by Prof David Duffill, this course allows you to benefit from the exclusive videos and teaching of the Harvard Business School.
"Microeconomics of Competitiveness: Firms, Clusters, and Economic Development (MOC) is a university-wide graduate course offered to students from around the Harvard University community including the Harvard Business School, the Kennedy School of Government, and other Harvard graduate programs. The course has been created in a multiyear development effort by Professor Michael E. Porter and the staff and affiliates of the Institute for Strategy and Competitiveness at Harvard Business School.
The MOC course explores the determinants of competitiveness and successful economic development viewed from a bottom-up, microeconomic perspective. While sound macroeconomic policies, stable legal and political institutions, and improving social conditions create the potential for competitiveness, wealth is actually created at the microeconomic level. The sophistication and productivity of firms, the vitality of clusters, and the quality of the business environment in which competition takes place, are the ultimate determinants of a nation's or region's productivity."
This course has a mandatory one week residency in Zurich, Switzerland. It is held in cooperation with The Institute for Strategy and Competitiveness at Harvard Business School http://www.isc.hbs.edu/MOC_universities.htm
Managing Corporate Reputation
The strength and magnitude of an organisation’s reputation represents the way in which a complex range of stakeholders perceive an organisation, entity or destination. A gap may develop between the way an organisation intends to be seen and the reality, namely the way stakeholders actually perceive it. This can be due to a range of forces, some slow, foreseeable and manageable, and some sudden, unforeseen and relatively unmanageable. All can result in organisational underperformance, destabilisation, financial difficulties, leadership change, a fall in market valuation, and even difficulty in raising finance or recruiting the right personnel. This module explores ways in which organisations can minimise the gap and avoid potentially serious issues.
People Leadership and Management
The role of the modern manager is demanding and significant. People leadership and management requires a new management perspective, where the use of a special range of skills, distinctive attitudes and behaviour need to be developed. This module attempts to identify the main elements and realities of a manager’s role for a turbulent organisational environment. The study area of People Leadership and Management seeks to explore “hard and soft” organisational issues at a variety of levels. In process terms, one of the key areas of concern is how to understand the operation of business and management and the required prerequisites for organisational development.
Strategic Leadership and Business Transformation
Modern organisations exist within an increasingly complex environment over much of which they exercise little or no control. Successful leaders are expected to anticipate and respond to environmental turbulence - capitalising on emerging opportunities, minimising the impact of adversity and actively managing the process of realignment and transformational change. This module explores the interplay between strategic and effective leadership and an organisation's ability to continually transform itself, in order to respond to the dynamic and complex nature of the environment in which it operates. In brief, it explains the complex relationships between leaders, organisations and their environment. It provides students with the tools and techniques with which to analyse and better understand the environment at a regional, national and supra-national level.
Marketing Futures
This module represents an opportunity for students to gain an insight into the theoretical constructs that underpin contemporary marketing practice. The module sets out to develop a student’s understanding and awareness of contemporary marketing principles within contextualised organisational environments. The module will aim to show the central role of marketing and innovation in the creation of competitiveness within organisations and the need for contextual marketing approaches, that create competitive advantage within constantly fragmenting market spaces.