Introduction
Why Attend?
Programme Details
Content
Course Descriptions
Learning Outcomes
Admission
Programme Content
The MSc in Strategic Marketing is a generalist programme designed to enhance employability and understanding of strategic marketing issues, activities and roles within organisations, and enables students to develop a career within those roles.
We aim to achieve this transfer of knowledge and skills through 7 taught modules:
- Organisational Behaviour
- Managing Corporate Reputation
- Marketing Management
- eBusiness OR Michael Porter on Corporate Strategy and Competitiveness
- Strategic Leadership and Business Transformation
- People Leadership and Management
- Marketing Futures
Final Dissertation