There are no average courses within our MBA programme. We are bound to provide an exceptional learning experience, and there is no better way to achieve this aim than with outstanding courses. They have been carefully crafted by experienced professors and are all meant to make you a more successful and efficient manager.
There are no old-fashioned exams. Instead you are given real-life case studies and essays, which allow you to think critically about your company and your own career. All this might seem too glossy but there is one catch: we do not accept average candidates. Only individuals as outstanding as our values can find their way toward admission at the Robert Kennedy College.
A not-for-credit induction module will be the starting point of the programme. The induction process is designed to familiarise you with the programme design, requirements and resources, as well as with the way online interaction, learning and grading will take place. After the induction you should be familiar with academic life, including academic writing, library services and library access, OnlineCampus access, and academic support services.
The aims of this module are to provide an introduction to core concepts of the way people are managed in organisations. To that end it will offer opportunities for study by prospective as well as experienced managers, to consider the history and development of management thinking and theory, using modern ideas to assess and evaluate their own personal experiences of organisations and dynamics. The introduction to the module will act as bedrock upon which other managerial ideas and processes can be developed later in the course.
Media, Business and Society
This module aims to equip you with the knowledge and understanding required to analyse, direct and develop business operations in the modern environment of information-based media involving journalism, marketing and public relations. It critically explores key issues and forces shaping the development of digital media in a global context, particularly convergence of activities, interactivity with audiences and entrepreneurship.
This module aims at providing an appreciation of the marketing concept, and to examine the place of marketing in the business and its contribution to strategic objectives in consumer and industrial marketing operations.
This module aims to provide an introduction to financial accountancy and managerial economics. It accepts that you may join this programme without prior knowledge of detailed accounting, valuation or evaluation models. You are, however, expected to be conversant with business arithmetic, accounting and principles of finance as laid down in the entry requirements. The module will engage you in reflective and discursive argument on the materiality of different social, environmental and ethical issues.
This module enables you to develop a conceptual and comprehensive understanding of the manager’s role in relation to the leading of the effective management and use of information, information technology and information systems and to apply these within both organisational and strategic contexts.
Sustainability Leadership in the Media
Mandatory one-week residency in Cumbria, England
The aim of this module is to enable you to develop your leadership practice, through critical engagement with contemporary discourses in leadership, sustainability and the social responsibility of organisations in the media sector.
This module aims to develop your knowledge and understanding across a range of appropriate topic areas, to undertake an analysis of inherent strategic complexity with a view to selecting appropriate conceptual ‘tools’ for strategic development. The module will develop your awareness of the complex inter-relationship of organisational problems and develop your critical ability to select and ‘argue’ for alternative approaches emanating from conceptual alternative dimensions in relation to organisational problems and strategy. In addition the module will develop your ability to select complementary approaches and/or techniques appropriate for a stated problem and apply them to resolve or improve the problem. The module seeks to extend your current cognitive and transferable skills applicable across the manager’s role. These include self-appraisal, problem-solving, communication, analysis, synthesis, and evaluation.